Top Beauty Retail Apps Performance in Georgia Q2 2025

In the second quarter of 2025, the beauty retail app landscape in Georgia showed varied performance among the top contenders. According to Sensor Tower, these apps demonstrated distinctive trends in their weekly downloads and active users.

Gold Apple: beauty store saw a gradual increase in weekly downloads throughout the quarter. Starting at around 139 downloads in early April, it reached a peak of 151 by late June. Despite the fluctuations, the overall trend was positive, indicating steady growth in user interest.

Oriflame experienced a fluctuating download pattern. Downloads started at 111 in the first week of April, peaked at 162 mid-May, and ended at 85 by the end of June. This indicates a dynamic user engagement throughout the quarter.

The app ЛЭТУАЛЬ: косметика, парфюмерия showed a relatively stable download rate. It began with 96 downloads and concluded the quarter with 107, after experiencing minor dips and recoveries.

IPSY: Personalized Beauty maintained a modest download rate, starting at 41 and reaching up to 48 by the end of the quarter. The app experienced minor fluctuations but remained fairly consistent overall.

Lastly, StyleKorean displayed an uneven download trend. The app's downloads varied significantly, peaking at 50 on two occasions, while also experiencing weeks of lower activity.

For more detailed insights into these trends, visit Sensor Tower's platform.